As we know, Google is developing a driverless car – and has been for several years. Knowing that Google is slowly working its way into just about everything in our lives, we’re wondering … could Google be working on driverless car insurance for their driverless car?

Not so fast, says Rory Joyce with Joyce has come up with three very strong reasons why Google will not be offering auto insurance in the future.

Why? High opportunity cost since Google would cannibalize their costs per click and, thus, their earnings;

read more: driverless cars : the road ahead