Audi boss warns Google's self driving cars could monitor where you are to sell ads

  • Information about location and speed of a car attractive to advertisers
  • Rupert Stadler said car is 'like one's living room and should be private'  

Volkswagen's Audi will take a stringent line on guarding customers' data, the carmaker's chief executive said on Tuesday, in a thinly veiled swipe at new rival Google.

The emergence of self-driving and connected cars has made software a key component in future cars, opening the market to new entrants like Google, and shaking up the pecking order between carmakers and their suppliers.

'A car is one's second living room today,' Audi Chief Executive Rupert Stadler said on Tuesday at a business event in Berlin attended by Google Chairman Eric Schmidt. 'That's private.'

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