Proof is Mounting that Apple's Project Titan is about the Development of an Advanced Driver Assistance System
Proof is Mounting that Apple's Project Titan is about the Development of
an Advanced Driver Assistance System
Earlier today we posted a report tilted "Daimler Sees Cooperation with Apple for Advanced Software." The emphasis on Daimler's part was definitely on working with Apple on advanced system software for cars. This was the subject matter discussed in our weekend report titled ""Are the New Round of Car Rumors Believable?" Technology like an advanced Heads-up-Display is just one example of advanced system software which is better known in the industry as ADAS (Advanced Driver Assistance Systems). Later this afternoon technology in cars was once again front and center in the news.
In a USA Today panel discussion held this afternoon in Venice Beach. One of the guests on the panel was Casen Grover from Hyundai who noted that "what we have today are almost semi-autonomous modes when you think about things like our smart cruise control that could gauge the distance of the car in front of you. You can actually drive in stop and go traffic with minimal steering input, keep yourself in your lane and that will take care of it. So, that's really what we see as the first step; sensor based technology – that's radar that's using a camera that can use sensors that to tell the distance when you park and things and tell you what's happening around you.