Capturing the advanced driver-assistance systems opportunity

Capturing the advanced driver-assistance systems opportunity (McKinsey report)

New automotive active-safety systems could provide a route to autonomous cars. Yet the auto industry has work to do to convert consumer interest in these features into actual adoptions.

While the prospect of completely autonomous, driverless cars continues to grab headlines globally, a quiet revolution is already fundamentally altering our vehicles. The availability and sophistication of new automotive-safety systems, collectively known as advanced driver-assistance systems (ADAS), have been changing how cars are operated and experienced. More and more vehicles already boast features that assist drivers and eliminate errors, including blind-spot and lane-departure warning systems, automatic emergency braking, lane-change assistance, drowsiness alerts, and bird’s-eye displays.

To read more : http://www.mckinsey.com/industries/automotive-and-assembly/our-insights/capturing-the-advanced-driver-assistance-systems-opportunity