The overwhelming implications for driverless cars and marketing

driverless cars and marketing


Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models.

It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the wheel of a car will have more time to consume content. A LOT more content. Here’s what McKinsey predicts:

Automated Vehicles could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment. The time saved by commuters every day might add up globally to a mind-blowing one billion hours—equivalent to twice the time it took to build the Great Pyramid of Giza. It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car.

One billion hours of time. A day.

In addition to this time savings, driverless cars will open up new transportation freedom for the blind, elderly, and people with disabilities — a massive new captive audience.

Do you think there are good times ahead for those who are in marketing and the content creation business?

Yes, indeed.

So what will the world be like for marketers when every driver becomes part of this vast new captive audience? Let’s dream.

The information cockpit

With new roles for the driver and new implications for safety, cars of the future won’t look like cars today. In my mind, some day the driver’s seat will look like the module on a first class international flight.

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