ADAS FOR INDIAN MARKET
In order to decrease the number of accidents or at least to minimize the impact, today’s vehicles are equipped with Advanced Driver Assistance Systems (ADAS). The functionality and design of these systems is purely dependent on research related to the driving concerns in respective countries. ADAS has been successful in countries having more disciplined driving culture. However, with the rapid motorization in developing countries such as India, there is an increasing need to investigate how these systems should be designed for new and growing markets. Market like India having altogether different driving habits than those of developed countries will pose a challenge to the ADAS designers. In order to address the need, a detailed research is required to discover the most common traffic issues facing Indian drivers, how those issues differ from drivers in countries with better developed driving culture (like Western Europe), and how these differences will mandate redesign or re-tuning of ADAS available in the present form.
A study was conducted aimed at difficulties faced by Indian drivers and implementation of ADAS for Indian Automotive market. It was clearly evident that though European and Indian traffic rules and regulations are mostly similar, but driver behavior is highly culturally mediated. Results also indicate that the type of assistance drivers need in different traffic situations depends a great deal on driver behavior. The observed differences between two cultures suggest that Advanced Driver Assistance Systems designed for roads in Europe may not necessarily be optimal in other markets.