Toyota Expands ADAS Safety Features Launches 2nd Gen Safety Sense

Toyota Motor North America, Inc. (TMNA)  announced that the second generation of its Toyota Safety Sense(TSS) package of active safety features will begin rolling out as standard equipment on certain Toyota vehicles beginning in mid-2018. The updated safety package will add new technologies and capabilities that enhance protection for drivers, passengers, and others who share the road, while helping to provide peace of mind in even more driving situations.

“At Toyota, we are committed to making high-level driver assistance systems more widely available and even more affordable across a broader range of our vehicles,” said Chris Nielsen, executive vice president of product support and chief quality officer of Toyota Motor North America. “The second generation of Toyota Safety Sense™ takes our industry-leading suite of safety technologies to the next level, delivering new advanced and intuitive protections that are another step toward a future without traffic injuries or fatalities.”

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