Trends, innovations and challenges in the automotive industry with AVL
We recently caught up with AVL to discuss simulation trends, technology innovation and skills shortage in ADAS technologists. AVL will be on the exhibition floor at AutoSens in Brussels this September showcasing their organisation. They also shared with us what they are most looking forward to at AutoSens in 2018…
Simulation is becoming more and more important in testing and validation of sensors and vehicle systems, what trends do you see in terms of demand from the marketplace?
We see two main demands in simulation of ADAS. One is that customers require comprehensive tools including open & dynamic platforms to connect the simulations. Secondly the market needs to save time and costs and therefore asks for methodologies to be able to generate an extensive number of test cases with highest coverage rates, and for technologies that enable the correlation between virtual and real world in order to verify the simulation environment.
How do you manage innovation of new products and ideas, is it always customer-led?
Innovation orientation is one of AVL’s company values, determining the aim to bring new technologies significantly ahead. The proportion of company-financed research is 10% of the annual turn-over. AVL is very much aware, that investigations of future topics require a good balance between customer orientation, openness to out of the box thinking and innovation consistency even if a market breakthrough is not in sight. Additionally, our cooperation network with universities & research institutes complements fundamental research knowledge with industrial expertise. That all together brings an additional added value to the collaboration with our customers.
What can we, as an industry, learn from the accidents that have happened recently while testing autonomous vehicles on the road?
The automotive industry is fully aware about her responsibility and is putting highest efforts into the validation of automated and autonomous driving features before they reach end consumers. Though, the industry has the obligation to even more inform and train the end consumers extensively about the capabilities and limitations of current assisted driving features.