Data is Driving Automotive Innovation in Japan & Beyond

Data Enabling ADAS, AI, ML and Autonomous Drive

One of the most common themes at the show was advanced driver-assisted systems (ADAS). A multitude of exhibitors shared what they’re building for ADAS. As connected cars evolve to autonomous cars, ADAS requires a “brain” to operate at every step in the journey. Think of all the sensors both inside and outside of a car. The sensors are like human nerves that capture data then send it to the brain for processing.

Data is prominently at the center of ADAS that relies on artificial intelligence (AI) and machine learning (ML) to make autonomous drive a reality. We are excited to see this critical evolution in autonomous vehicles, and are proud that Western Digital creates environments for data to thrive, helping the automotive industry advance from connected cars to fully autonomous cars.

Going Beyond the 1 TB Boundary

As we’ve covered automotive trends around the globe (see previous blogs covering top automotive trends at the AutoTech CouncilAutomotive in India, and CES ) we’ve shared that it is expected that a single autonomous car will have up to 1 TB of storage by 2022*.  However, as autonomy advances with increased AI, we may now be crossing the 1TB boundary.

Data from mapping & navigation, telematics, vehicle to vehicle (V2V) communications, accident alerts and recordings, and more will be captured, preserved, accessed and transformed to drive autonomous cars. Add to that even more data that needs to be captured by more sensors (or “nerves”) that sends information to the “brain” to enable AI and ML.

From IoT to LoT “Location of Things” 

Another hot topic at the show was the evolution from IoT to LoT for automotive. The “Location of Things” has emerged as a market that is expected to grow to $71.6 billion by 2025, according to Grand View Research, Inc.

What makes LoT different from IoT is the emerging market that pinpoints location in applications such as Mapping & Navigation, which is critical to autonomous vehicles. While IoT is important for automotive, for example in using GPS in connected cars, LoT takes it one step further. A GPS may have latency, or could lose its signal when driving off the grid. Technologies enabling accurate LoT ensure vehicles will know what’s in their path, in real-time, all the time. These are the technologies that will make Level 4 and Level 5 autonomy happen!

Western Digital is Data Driving Automotive Innovation

In addition to seeing all the latest trends in automotive at the show, we were busy hosting our first Automotive World Japan booth showing our complete edge to core storage solutions for all autonomous applications. As an official sponsor for the AUTOBACS SUPER GT 2018 series, one of the largest automotive racing competitions in Japan, we had a GT race car roll in for the event. In addition to the GT race car, we also featured the very first Augmented Reality experience from Western Digital giving attendees an opportunity to look around a virtual car on an iPad with hot spots to view where data lives in a connected car, and how all the functionalities work together to enable an autonomous drive.

Oded on driving automotive innovation

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