ADAS Technology and Market Trends

ADAS Technology and Market Trends

The growing demand for improved vehicle safety is driving rapid innovation in active safety and ADAS among vehicle manufacturers. This growth has been enabled by improvements in information and communications technologies, as well as sensor technology to enable the car to have a greater awareness of its surroundings.

This document provides an overview of sensor technology and describes the capabilities of the main types of ADAS systems currently being adopted as well as the regulatory/safety ratings environments, key players providing sensor technologies, and the market opportunity for selected ADAS systems.

Table of Contents

• 1. INTRODUCTION
• 2. ADVANCED SENSOR TECHNOLOGIES
• 3. EURONCAP AND NHTSA
• 4. THE DRIVER DISTRACTION DEBATE
• 5. FIRST STEPS TOWARD AUTONOMOUS DRIVING
• 6. KEY ADAS SYSTEMS
  • 6.1. Front Collision Warning Mitigation
  • 6.2. Lane Departure Warning/Lane Keep Assist
  • 6.3. Driver Monitoring Systems
  • 6.4. Night Vision Systems
• 7. PLAYERS
  • 7.1. Autoliv
  • 7.2. Freescale
  • 7.3. Mobileye
  • 7.4. iOnRoad
• 8. MARKET OPPORTUNITY

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