TURNING MALAYSIANS INTO BETTER AND SAFER DRIVERS THE KATSANA WAY

TURNING MALAYSIANS INTO BETTER AND SAFER DRIVERS THE KATSANA WAY

SYED Ahmad Fuqaha wants to turn Malaysians into better, and safer, drivers.

For the most part, we curb bad behaviour through punishment. Speed traps and summonses serve as warnings – a painful whack on the knuckles (and wallets) for being dangerous motorists. Fuqaha, the founder and managing director of Katsana Holdings Sdn Bhd, on the other hand, wants to reward good drivers.

Enter DriveMark, a mobile telematics app that serves – among several things – to score Malaysian motorists based on their driving behaviour and reward safe driving. Keep under the speed limit and avoid steep turns and harsh braking, and you might just get rewarded with discounts on your car insurance premiums or a nifty dashboard camera.

“We’re positioning ourselves as the largest community of safe drivers. We see this as an ecosystem that encourages safer driving,” Fuqaha tells Digital News Asia. The community is certainly fairly large at the moment with around 55,000 current users, 40% of which are active, and another 20% being largely dormant but still providing DriveMark with their driving behaviour.

DriveMark – a product of Katsana Holdings – has been set a monumental task. Malaysia is, after all, a nation of traffic accidents. In 2018 alone, 548,598 accidents were recorded by the police.

Read more : https://www.digitalnewsasia.com/startups/turning-malaysians-better-and-safer-drivers-katsana-way