Increasing Adoption of Driving Monitoring System by the Automotive Giants is Anticipated to Boost the ADAS Market

Increasing Adoption of Driving Monitoring System by the Automotive Giants is
Anticipated to Boost the ADAS Market During the Forecast Period 2019-2025
PR Newswire
HYDERABAD, India, June 21, 2019
HYDERABAD, India, June 21, 2019 /PRNewswire/ -- The Advanced Driver Assistance
Systems market is growing at a significant rate as the vehicle manufacturers
are embracing and smart technologies to offer safer and future-ready vehicles
by investing in ADAS systems. ADAS systems provide information regarding the
road conditions, driver condition such as drowsiness, drunk state, and so on
and help in avoiding on-road collisions by generating alerts on potential
hazards while driving and allows the driver to take timely control of the
vehicle as more than 20% of accidents occur due to the driver falling asleep
at the wheel.
Recent advancements in ADAS systems such as adaptive cruise control, blind
spot monitor, collision avoidance system, lane departure warning systems,
driver monitoring system and so on are set to drive the adoption of ADAS
systems in the economy vehicles as well. Advanced Driver Assistance system
uses various types of sensors to identify the state and behavior changes of
the driver. At times, when drowsiness, fatigue, distraction and other
disturbing patterns are sensed by the system it sends an alert message to the
driver to take a break. Automotive companies are planning to combine the
vestibular-ocular reflex (VOR) drowsiness detection and prediction system in
the vehicles. Implementation of VOR will identify the driver behavior a few
minutes prior the driver starts to experience drowsiness. Recently, Eyesight,
a leader in edge computer vision solutions announced collaboration with
Samsung Electronics for integrating its advanced AI based computer vision
driver monitoring software into Samsung's in-cabin camera software which is
capable of monitoring driver's gaze direction, pupil dilation, blink rate,
head position, eye openness to detect drowsiness and distraction.
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APAC holds a major share of ADAS market
APAC holds a major share of ADAS market due to an increase in number of
passenger cars in emerging economies such as India, Indonesia, Vietnam,
Malaysia, and so on.  Hyundai Motors, the South Korean giant of automobile is
planning to build car plant in Indonesia and Malaysia. Mahindra and Mahindra
Co., an India player in utility vehicle segment is planning to set up assembly
plant in South East Asia region with future target of becoming a global player
in the segment. India is focusing on improving road safety in the country as a
result of which all new cars introduced into the Indian market will have to
meet much stringent crash test norms. By 2020, all existing cars will also be
required to meet crash test norms and other safety features, such as reverse
parking sensors and speed reminders as standard features. The growing sales of
premium economy and business class vehicles in India, China, Japan and others
are set to avail new growth opportunity to ADAS market during 2019-2025
ADAS Market Growth Drivers:
Advancement of sensors:
Most of the sensors such as radar, image, ultrasonic, LiDAR employed in the
ADAS systems perform multitude of tasks, consuming a lot of energy. However,
each sensor has its own limitation; to overcome these limits, researchers are
combining different types of sensors to produce reliable and efficient output.
These multi sensor systems not only reduce the cost but also increase the
system reliability without compromising on the safety.
Apart from that sensing technology is also witnessing significant R&D to
reduce the carbon footprint, energy consumption and withstand hard
environmental conditions with additional technical features. DENSO launched a
linear LIDAR capable of horizontal beam scanning capability.  The company had
also introduced a small-scaled and low-cost linear LIDAR which was
commercialized in the automotive industry. This system was adopted by
DAIHATSU's collision avoidance assistance system providing better safety for
the driver as well the pedestrians.
Adoption of Advanced Monitoring Technology:
Automotive companies such as Hyundai Mobis are now planning to adopt pupil
based monitoring technology to detect the behavioral changes of the driver.
The use of this technology will replace the need of the complex biometric
sensors which are integrated in steering wheels or seats.
R&D Investment:
Magna International Inc. which is an automotive supplier is in plans of
partnering with Bosch and Delphi. The partnership incorporates an investment
of $300m with a single aim — to develop the real-world self-driving vehicles
with ADAS systems.

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