How do you get your customers to behave? It may not be by watching our every move and then squirreling away the data.
For auto insurance providers, the current method calls for a monitor in your car to collect data on your actual behavior behind the wheel so you can earn a discount for safer driving. That’s the approach championed by the Progressive Insurance Snapshot program. Other insurers are now following suit with their own pay-as-you-drive products, including Allstate and State Farm.
Progressive and others are still... [Lire la suite]