Automotive HMI design: How AI can save the identity of car brands
Distinct design has always been at the heart of the car’s appeal.
Buying a car is not a rational undertaking – the emotional pull of a car brand is often a key factor in a customer’s buying decision. So, it’s natural that car manufacturers have always spent a lot of effort on creating a distinct design and user experience (UX) that separates their cars from others. And they have largely succeeded: car brands transport certain images, and they have done so for a long... [Lire la suite]