20 novembre 2017

Advanced driver-assistance systems: Challenges and opportunities ahead

Advanced driver-assistance systems: Challenges and opportunities ahead Semiconductor companies can help take ADAS applications to a new level—provided that they are ready to embrace change. Demand for advanced driver-assistance systems (ADAS)—those that help with monitoring, warning, braking, and steering tasks—is expected to increase over the next decade, fueled largely by regulatory and consumer interest in safety applications that protect drivers and reduce accidents. For instance, both the European Union and the United... [Lire la suite]

11 juillet 2017

Advanced driver-assistance systems: Challenges and opportunities ahead

Advanced driver-assistance systems: Challenges and opportunities ahead Demand for advanced driver-assistance systems (ADAS)—those that help with monitoring, warning, braking, and steering tasks—is expected to increase over the next decade, fueled largely by regulatory and consumer interest in safety applications that protect drivers and reduce accidents. For instance, both the European Union and the United States are mandating that all vehicles be equipped with autonomous emergency-braking systems and forward-collision warning... [Lire la suite]
19 mai 2017

Advanced driver-assistance systems: Challenges and opportunities ahead

Advanced driver-assistance systems: Challenges and opportunities ahead Semiconductor companies can help take ADAS applications to a new level—provided that they are ready to embrace change. Demand for advanced driver-assistance systems (ADAS)—those that help with monitoring, warning, braking, and steering tasks—is expected to increase over the next decade, fueled largely by regulatory and consumer interest in safety applications that protect drivers and reduce accidents. For instance, both the European Union and the United... [Lire la suite]
05 avril 2017

The overwhelming implications for driverless cars and marketing

The overwhelming implications for driverless cars and marketing   Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the wheel of a car will have more time to consume content. A LOT more content. Here’s... [Lire la suite]
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27 janvier 2017

Shifting gears: Insurers adjust for connected-car ecosystems

Shifting gears: Insurers adjust for connected-car ecosystems As the number of applications grows, a strong ecosystem is forming around the connected car, involving a range of participants—among them automakers, insurance companies, telecommunications firms, sensor and chip manufacturers, and digital-platform giants like Amazon and Uber, as well as academic institutions and standards-making bodies. The rise of this ecosystem is changing the competitive landscape for all participants, especially for companies in the insurance industry.... [Lire la suite]
02 janvier 2017

Connected car, automotive value chain unbound

Connected car, automotive value chain unbound The term “connected car”* is one of the most intensely debated buzzwords these days. There is no doubt that it will shape the future of the automotive industry, but how? Are consumers going to pay for it (and what is “it” anyway)? How will it impact the underlying revenue and profit pools? In addition, what will determine who will benefit from changes in automotive profit pools? These are the questions we often hear from clients in the automotive, telecoms, technology, and insurance... [Lire la suite]