Smart Exterior Cameras Enhance Vehicle Safety, Security

April 28, 2015  by    

Cameras installed in various locations around a vehicle exterior, in combination with cost-effective, powerful and energy-efficient processors, deliver numerous convenience and protection benefits.

By Brian Dipert
Embedded Vision Alliance

Sue Poniatowski
Strategic Applications Manager, Automotive Business Unit

Tom Wilson
Vice President, Product Management and Marketing

Laszlo Kishonti
Kishonti Informatics

Ian Riches
Director, Global Automotive Practice
Strategy Analytics

Gaurav Agarwal
Automotive ADAS Marketing and Business Development Manager
Texas Instruments

Marco Jacobs
Vice President, Marketing

and Dan Isaacs
Director, Embedded Processing Platform Marketing

The advanced driver assistance systems (ADAS) market is one of the brightest stars in today’s technology sector, with adoption rapidly expanding beyond high-end vehicles into high-volume models. It’s also one of the fastest-growing application areas for automotive electronics. Market analysis firm Strategy Analytics, for example, now expects that by 2021, automotive OEMs will be spending in excess of $28B USD per year on a diversity of assistance and safety solutions (Figure 1).

adas Figure1
Figure 1. The advanced driver assistance systems (ADAS) market is expected to grow rapidly in the coming years, and in a diversity of implementation forms.

At the heart of ADAS technology are the sensors used to detect what is happening both inside and outside the vehicle. Among externally focused sensor technologies, Strategy Analytics predicts that cameras will offer the best blend of growth and volumes, for the following reasons:

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