Mercedes-Benz, Volvo, BMW Continue to Dominate Automotive ADAS Market

Mercedes-Benz, Volvo, BMW Continue to Dominate Automotive ADAS Market

By: ABI Research
January 09, 2015

According to ABI Research, Mercedes-Benz, Volvo and BMW are still the top three players in the consumer advanced driver assistance systems (ADAS) market. They outperform competitors either in terms of the degree and significance of their innovation, or in how effectively they make their systems available to consumers – sometimes in both.

Park assistance, rear-view cameras and adaptive front lights applications are among available ADA solutions. As mass-market OEMs have tried to offer affordable ADAS solutions to their customers, luxury brands have sought to distinguish themselves either by increasing the sophistication of their systems or by offering their systems across more of their model range. Most have adopted a combination of these approaches.

Western Europe maintains its position as the largest market for ADAS. Thus, OEMs whose sales are strong in this region demonstrate the largest market share. Mercedes-Benz, Volvo and BMW are estimated by ABI Research to account for more than 50 percent of consumer vehicles sold with at least one ADAS in Western Europe during 2014.

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