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Groupement ADAS : Advanced Driver Assistance Systems
16 mai 2016

We finally know what comes after the smartphone

We finally know what comes after the smartphone

I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important.

Yesterday was "CES Day Zero," otherwise known as press day. It's when all the major tech companies presenting at the show make their big keynote presentations and unveil the product lineups for the next months — if not the entire year. The CEOs of LG, Samsung, Panasonic, Sony, and Mercedes strode across their respective stages and made grand pronouncements about the future of technology.

It's easy to get turned off or lulled by the hype (depending on your attitude), but it's worth paying attention to what these giant tech companies are saying. They're quite literally laying out their plans and staking their claims to the next big trends in tech, and they're doing it for multiple audiences. This is the Consumer Electronics Show, but the message is usually meant for for somebody else: CTOs and competitors and buyers.

nVidia car platform

Which brings us back to those twin themes that emerged yesterday: the Internet of Things (IoT) and Advanced Driver Assistance Systems (ADAS). They're the next places that these big tech companies are heading. If all the smaller guys are making new (and sometimes exciting!) gadgets, the big guys are trying to create the systems that tie them all together. Or, if they can't dominate the whole ecosystem, they at least want to grab a piece of it.

That's the only way to explain Nvidia's famously long and infamously tedious keynote that focused on the components that power the smarts behind smart driving cars. The company fell behind the curve on mobile and it needs customers — those would be car manufacturers — who can utilize its processors. It's the motivation behind Sony's CEO waxing on about its image sensors working in cars. He did it not because he wants you to buy them, but because he wants Ford and GM and Toyota to fill their cars with Sony cameras.

Read more : http://www.theverge.com/2015/1/6/7500743/ces-2015-internet-of-things-advanced-driver-assistance

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Groupement ADAS is a Team of innovative companies with over 20 years experience in the field of technologies used in assistance driver systems (design, implementation and integration of ADAS in vehicles for safety features, driver assistance, partial delegation to the autonomous vehicle).

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Thierry Bapin, Pôle Mov'eo
groupement.adas@pole-moveo.org
Follow us : @groupement_adas

Groupement ADAS is empowered by Mov'eo French Automotive competitiveness cluster

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