Predictable Disruption: Looking to digital ecosystems for the next waves of change
Predictable Disruption: Looking to digital ecosystems for the next waves of change
Digital ecosystems like these, and the businesses that power them, are already straddling markets and blurring industry boundaries. The threat they pose? Unexpected new competitors seizing advantage. The opportunity? Unlike previous technology disruptions that were often unpredictable, enterprises now have a line of sight to track growing ecosystems’ trajectories and anticipate their impacts. Forward-thinking leaders can get ahead of the game, develop their ecosystem strategies, and ride the results into new markets. But they must start now. Across industries, leading enterprises are starting to make big investments in building digital platforms. As they do, they’re uncovering exciting growth opportunities that fundamentally change how they create and deliver products and services as outlined in our Platform Economy trend. But these technology platforms and the new business models they drive are only part of the story. As more companies build or partner in industry platforms, new digital ecosystems are growing around them. These digital ecosystems will become the foundation for the next major stage of technology and economic disruption.