Advantages and challenges of ADAS (Advanced Driver Assistance Systems)

Advantages and challenges of ADAS

Advanced Driver Assistance systems, when managed correctly, can significantly improve driver safety. Whilst technology cannot ever be completely relied upon to improve safety, it can significantly help to encourage better behaviour and avoid potential road hazards.

However, ADAS has developed and become available on the market with such speed that many fleet drivers, operators, dealers, and insurers are left with challenges surrounding implementation; which options to choose from, training and how far they go to limit risk.

Fleet Managers need to balance the issues of over-relevance on technology systems with some driver’s mistrust of new technology. On different sides of the scale there are often those drivers that either switch off the technology due to frustrations or lack of knowledge, and those that become over-reliant believing the technology will save them.

The fact is that 93% of all accidents have been proven to be due to human error (based on a literature survey, Smiley and Brookhuis 1987) and ADAS technology will undoubtedly act as a barrier to this. With the commitment to regular training and awareness of technologies available the benefits of ADAS are becoming clear and measurable.

At the end of the day, however, every fleet manager should remember that nothing can replace the importance of recruiting and training the responsible, careful drivers.

Managing an ADAS Fleet

Both dealerships and manufacturer’s responsibility for educating fleet managers and drivers is key to raising awareness of the technology and how to use it correctly. If a fleet is leased then the leasing company will be responsible for a complete and detailed handover regarding the use of ADAS.

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