ADAS — A Promising New Field for the Nisshinbo Group
Based on our passion for innovation — an integral part of the Nisshinbo Group’s Corporate Philosophy — we are committed to contributing to society through our business activities, aiming to provide value that leads to a safer and more secure society for everyone. We are now harnessing innovation in the automotive field to develop new products for advanced driving assistance systems (ADAS).
Using in-house technology to help solve social issues
As an Environment and Energy Company group, the Nisshinbo Group is working to help solve environmental issues and other challenges faced by society by channeling management resources into fields where it can make society safer and more secure. The automotive field is one area where we are already making a difference by supplying copper-free brake friction materials and parts for fuel cell vehicles (carbon bipolar plates). We are now moving into the field of ADAS by combining our strengths in wireless communication technology and electronic parts fabrication.
The internet of things (IoT) is an emerging trend in society. That trend is also spreading to the automotive field, where companies are pushing ahead with the development of the connected car and autonomous driving systems that can automatically perceive their surroundings, make decisions and control the vehicle. Those systems require large numbers of sensors and radars, which have to be more precise than ever before.
Using the wireless communication and sensing technologies of Japan Radio Co., Ltd. and the electronic device fabrication technology of New Japan Radio Co., Ltd., the Nisshinbo Group is well-positioned to address those needs. To maximize the value offered by both companies, we are leveraging the relationships built up by the automobile brakes business with automakers and Tier 1 parts suppliers and rapidly stepping up research and development activities, aiming to become a supplier of key components in the coming ADAS era.
Japan Radio’s radar and sensing technologies hold the key to ADAS
Most ADAS currently rely on a combination of high-precision cameras and radars to detect obstacles. Japan Radio’s radar technology is highly regarded in the industry and we have teamed up with one Tier 1 automotive parts suppliers in Europe to adapt and launch our technology for automotive applications.
Japan Radio is also working on other development projects for next-generation transport support systems, such as 11th generation GPS receivers with centimeter-level positioning accuracy (current receivers only achieve meter-level accuracy), ultrasound sensors, radars to detect cars travelling in the wrong direction on expressways, and radar-based traffic counters (poor weather and glare affects the accuracy of current camera-based systems). Japan’s network of expressways already has various infrastructure in place to support those systems. Consequently, compared with other countries, Japan is well-placed to lead the global push towards autonomous driving on expressways.
The global market for ADAS is projected to reach ¥1 trillion in the 2020s. Based on that outlook, we see the potential for sales worth tens of billions of yen for each of the Group’s ADAS-related products from the late 2020s onward. Electronics companies are competing aggressively to develop ADAS products, but we believe the Nisshinbo Group can be one of the leaders in the field by harnessing its technologies and existing user base.
New Japan Radio making clear progress in the automotive field
New Japan Radio has been focusing on the promising field of automotive electronics for some time. Previous growth categories included power ICs for car navigation and car audio systems. As part of a joint Nisshinbo Group development team, the company has built closer links with automakers and Tier 1 parts suppliers.