HELLA LAUNCHES NEW BUSINESS MODEL FOR CAMERA-BASED DRIVER ASSISTANCE SYSTEMS

Credit: HELLA

• Software modules are already realizing key safety functions: lighting control as well as lane/traffic sign/pedestrian and object recognition
• Flexible system updates with new autonomous driving functions also possible
• Rollout projected for 2019

Lippstadt/Berlin, January 10, 2018. With its new business model for front camera software, lighting and electronics expert HELLA is further driving the trend toward autonomous driving. The Berlin-based subsidiary HELLA Aglaia is rolling out an open platform for camera-based driver assistance systems. This provides customers with the possibility of updating hardware components and series-proven software functions, such as lighting control, lane/traffic sign/pedestrian and object recognition, according to individual preferences and needs. This for example comprises also later upgrades for automated driving functions. The market launch of the new software system is anticipated for 2019.

"We have developed a completely new business model allowing us to distinguish ourselves on the market over existing offerings. Those are currently often available only as closed systems that cannot be modified at a later stage", says Kay Talmi, Managing Director of HELLA Aglaia. "Our logic of separating hardware and software constitutes the implementation of a modular system providing our customers with high dynamics and flexibility while strengthening our position along the market trend of autonomous driving."

Read more : http://www.hella.com/