The autonomous car industry has a perception problem — and now a group of related companies has banded together to try to solve it.

Uber's fatal crash last month was the first self-driving car accident to kill a pedestrian. Then a Tesla Model X in autopilot mode left the driver dead after a fiery crash into a California highway barrier. Following its deadly accident in Tempe, Arizona, Uber halted all its self-driving testing, as did companies such as Nvidia and Toyota.

A group of tech and transportation companies involved in building and testing self-driving vehicles announced the Autonomous Vehicle Coalition on Tuesday. The group aims to tout the enhanced safety of computer-run vehicles, along with economic and job opportunities and overall quality of life for people to get around.

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