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Accidents on roads – Can technology minimise this?

Technology is one of the key enablers of growth in the automotive industry today. Consumers are slowly demanding more technology within their cars to not only enhance their driving experience but also to secure their cars.
Security technology has slowly emerged as a key factor, driving the sales of automotive industry today. According to reports, over 1. 25 million people were killed in road accidents in 2010 alone, which is more than the number of people killed in all our wars put together. This is what has prompted car manufacturers to take security very seriously and with the conversations around driverless cars, security technology has hit the limelight at the right time.

ADAS – Can it bring some relief?

Several companies are investing heavily to develop safety and security technologies which can not only warn drivers on high speed, dangerous roads ahead but also save people inside the car in case of severe accidents. One such technology which has gained prominence over the past few years is Advanced Driver Assistance System. ADAS is developed to assist, complement and eventually substitute the driver in the complex process of controlling a vehicle. Few top features ADAS technology includes adaptive cruise control, blind-spot monitoring, lane-departure warning, night vision, lane-keeping assist and collision warning systems with automatic steering and braking intervention. Predictive ADAS is designed to prevent accidents by taking partial control of the car’s movement. These automated safe systems are paving the way for tomorrow’s fully autonomous car.

While the technology is still at a nascent stage, it definitely has the promise to take the security landscape in the automotive industry to new heights.

ADAS – Is there a demand?

Demand for advanced driver-assistance systems (ADAS) is expected to increase over the next decade, fuelled largely by regulatory and consumer interest in safety applications. For instance, both the European Union and the United States are mandating that all vehicles be equipped with autonomous emergency-braking systems and forward-collision warning systems by 2020. A recent McKinsey survey also suggests that car buyers are becoming even more interested in ADAS applications that promote comfort and economy, such as those that assist with parking or monitoring blind spots.

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