Advanced Driver Assistance System (ADAS): Shaping the future of In-Vehicle Technology

Advanced Driver Assistance System (ADAS): Shaping the future of In-Vehicle Technology

The increasing purchasing power of the consumers and stability in the economies of the developing nations such as Indonesia and Thailand will certainly drive the automotive business towards growth. One of the major drivers of the ADAS market is the innovation in technology that is occurring at a faster rate than the product life cycle of the automobiles. The flexibility in vehicle dynamics is permitting premium as well as standard segments of cars to deploy systems capable of making human machine interface more users friendly. Secondly, new legislations have been introduced by North America and Europe to upgrade ADAS technology in order to serve wider car safety applications. The cost of driver assistance packages will still be a very important aspect of the buying decision and will keep several ADAS applications resistant to its adaptability. Though automotive electronics is creating a major impact on the automotive industry, the functionality of these frameworks will eventually lead ADAS and other In-vehicle technologies to further adaptation.

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