ROAD SAFETY & HUMAN FACTORS
STRATEGIES TO ENHANCE TRAFFIC SAFETY
At Royal HaskoningDHV, we utilise our extensive knowledge in integrated transport systems to develop innovative and world-class road safety measures to keep traffic moving safely and efficiently in our cities.
Our approach to traffic safety stems from our vision which combines the hardware of infrastructure with the softer side of human behaviour, mindset and education coupled with precise stakeholder management. This integrated approach ensures that traffic safety measures are accepted by the various stakeholders to ensure that plans are not only innovative but also are practical for implementation.
This requires collaboration with our partners in the transport ecosystem to harness the latest developments in the digital space and design solutions which are flexible, scalable and future proof.
ALIGNMENT OF THE THREE PILLARS, MAN, VEHICLE AND ROAD
Improving road safety requires a tight coordination of measures in the fields of infrastructure, vehicles and human behaviour.
The starting point is the responsibility and behaviour of the road user. By delivering training and education programmes, it can help the road user to better understand his or her responsibility in traffic so they can conduct themselves accordingly.
The quality of vehicles and roads has a strong influence on the number of accidents and should meet the abilities of the road users.
New technology, either in the vehicle or on the roads, offers possibilities to help road users drive more safely. As the transition to the autonomous self-driving car gets ever closer, human behaviour will be just as important. Drivers will have to learn how to use the new technology and systems and the support from all road users and players within the ecosystem would be essential.
COOPERATION FROM AN INTEGRATED APPROACH
Cooperation and understanding between partners in the transport value chain is fundamental to its success. These partners often include the government, road authorities, science, insurance companies, automotive industry and social organisations.
Royal HaskoningDHV offers assistance in this process by working closely with all partners in the value chain and performing extensive and valuable research in fields like traffic safety audits and traffic safety design.
We connect the long term vision with shorter term actions. We understand traffic safety should not be regarded as an isolated problem but must be integrated with other social topics, for example the quality of life, accessibility and the layout of public space.