Artificial Intelligence (AI) in Automotive Market Size
Artificial intelligence (AI) in automotive industry is expected to cause a profound disruption by streamlining production capabilities and augmenting business growth. The design and deployment of novel technologies including autonomous mobility, vehicle simulations, rapid prototyping, and AI-enabled automotive factories are creating a positive outlook for the autonomous technologies market. Auto manufacturers are rapidly upgrading their existing production systems by incorporating AI platforms and are increasingly focusing on the development of autonomous vehicles to improve passenger mobility. For instance, in October 2019, Tesla announced the early release of its fully autonomous vehicles by Q1 2020 for capturing early mover advantage.
The AI in automotive market growth is attributed to the increasing popularity of autonomous vehicles for increased driver comfort and reducing accidents. The U.S. National Highway Traffic Authority has estimated that the deployment of autonomous vehicles could save USD 300 billion by 2025, reducing collisions and enabling safe driving. The increasing positive perception among consumers regarding autonomous technologies will complement the market revenue. As consumers are rapidly adopting driver-assist technologies to reduce driving burden and ensure road safety, the demand for autonomous vehicles will surge prolifically over the forecast timespan. Automotive manufacturers are taking note of these trends and are offering innovative driver assistance solutions to gain a competitive advantage. In March 2019, BMW and Daimler entered into a strategic collaboration to develop new ADAS solutions and establish industry standards to influence future regulations on driver assistance technologies. Another factor contributing to the AI in automotive market share is the increasing demand for driver convenience and improving access to mobility. Autonomous technologies can help persons with disabilities and senior citizens have access to self-driven mobility, reducing long-distance truck & bus driver fatigue. For instance, in March 2018, the Netherlands government announced a partnership with Belgium and Germany to introduce truck platooning corridors, facilitating the movement of 100 self-driving trucks during the night. Similarly, in November 2018, Singapore announced the launch of driverless buses & shuttles to reduce peak traffic loads starting 2022. However, expensive autonomous technologies, issues concerning accidents of self-driving cars, and the risks of cyber-attacks on connected vehicles may hinder the market demand from 2020 to 2026.
Growing uptake of AI optimized GPUs augmenting the hardware segment
The adoption of AI hardware will witness a rapid surge to enable self-driving technologies and improve AI algorithms through dedicated AI-enabled GPUs. The increasing importance of perception sensors including high-resolution cameras, LiDAR, and radar in providing accurate localization & context awareness to onboard AI systems is accentuating the growth of the hardware segment. Furthermore, the development of AI optimized processors and computing hardware will enable enterprises to design and deploy improved autonomous solutions. For instance, in September 2019, Horizon Robotics, a leading AI computing company, introduced its 2nd generation automotive AI processor – Horizon Journey 2. This new solution is helping automotive manufacturers to incorporate next-generation ADAS capabilities and intelligent cockpit experiences with limited power consumption and high efficiency.