An Autonomous Vehicle Is A New Medium

“You can have many views of what a computer is. My particular view is that a computer is a new medium. (…) A computer will be in the future more looked at in this way — as a delivery vehicle for software.” — Steve Jobs in 1995.

For most, an autonomous vehicle (AV) is a car, but it also can be seen asa new medium — something that in the future will be seen as a delivery vehicle for software. It delivers software to you, and one part of its diverse software services is autonomous transportation.

In that respect, the term autonomous vehicle is as wrong as the term smartphone, because it does not describe in a proper way what we are doing with that device. Most of the time, we do not use our smartphones for phone calls anymore, but we still just refer to them as smarter phones. 

In the future, an autonomous vehicle will be a place where you work, eat, sleep, play, watch, listen, and surf the internet regardless of whether the vehicle transports you or not. The vast majority of its services are delivered through software; therefore, it’s a software delivery medium. 

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An Autonomous Vehicle Is A New Medium

"You can have many views of what a computer is. My particular view is that a computer is a new medium. (...) A computer will be in the future more looked at in this way - as a delivery vehicle for software." - Steve Jobs in 1995.

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