BMW: Driving into the automotive future with ADAS

The prospect of autonomous, driverless cars continue to dominate the interest in the automobile industry while a quiet transition is already altering our vehicles. The development of sophisticated driver assistance systems has transformed the driving experience altogether. We are witnessing a transition from vehicle mobility to e-mobility in vehicles. Advanced Driver Assistance Systems (ADAS) is a promising technology to improve traffic safety, driver comfort as well as increase road capacity and limit energy consumption. We are on the threshold of a new era: a chance to seize the opportunities of digitalization to take individual mobility into a new height. What sounds like the future today will soon be a part of our daily lives.

Since its inception, BMW has been at the forefront of pioneering innovations. With a sharp focus on envisioning the future of mobility, we have been creating a little piece of the future every single day. It has been a tremendous journey from being a manufacturer of aircraft engines and motorcycles to the world’s leading manufacturer of premium automobiles to the leading provider of premium mobility and premium services. At BMW, the thinking and actions are geared towards a long term vision. That is the BMW way: past, present and future.

We are focused on Enhanced connectivity, Use of artificial intelligence, and development of autonomous driving. As our world moves faster towards technological innovations, BMW is taking technological innovation to the next level through autonomous vehicles. BMW Connected is our solution for digital premium mobility services. It connects personal data, physical devices and various services in an intelligent way to create a new and seamless customer experience. BMW Connected is based on an Open Mobility Cloud.

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