Motorcycle Advanced Rider Assistance System Market - Segmented By Product

Motorcycle Advanced Rider Assistance System Market - Segmented By Product

Overview

Motorcycle ARAS supports and assists the rider, to reduces stress and provide comfort to the rider. It is an amalgamation of comfort and safety functions with the objective of accident avoidance. Motorcycle advanced riding assistance system (ARAS) is specifically designed with a safe human-machine interface that helps in increasing the safety of the rider and the motorcycle. Maximum number of road accidents occur due to human error. Therefore, ARAS helps motorcycle riders by offering various features like automation, adaptability, enhancement of safety, and better riding experiences.  

Technological Trends

One of the latest trend in the market is shifting interest of customers from traditional Cubic Capacity (CC) to electronic CC. The demand for electronic CC is increasing as the use of the same gives riders wrist cramp free ride owing to long distance travel and while adhering to the stipulated speed limits. Electronic CC ensures efficiency in terms of performance and offers better features over traditional cruise control. The presence of backend unit in electronic CC guarantees the monitoring of engine revolutions per minute and speed signals to automatically adjust according to terrain, contrary to traditional cruise control.

The motorcycle manufacturers are investing primarily in developing a radar-based safety system. For instance, in April 2018, Ducati announced that the company is developing a radar system for motorcycles. Unlike the radar system used in warfare to sneak on unwanted threats from enemies, the advanced rider assistance systems (ARAS) in motorbike uses sensors and radar to warn the riders (using an advanced user interface) of any vehicle in the rider's ‘blind spot’ to avoid collisions. Ducati mentioned that the system will make its way to production models by 2020.

Another major motorcycle manufacturer Honda is developing a unique feature for its motorcycles, the Honda Riding Assist. It is an all-electric concept motorcycle, which continually assesses its position. Furthermore, it can also move the handle-bar. Thus, it makes sure that the motorcycle always stays in an upright position. This feature is very helpful while riding the motorcycle in heavy traffic.

Asia-Pacific is expected to Witness the Highest Growth Rate

Asia-Pacific is expected to witness the highest growth rate in the coming years, owing to increasing tourism and recreation activities related to motorcycles, which in turn is expected to propel the motorcycles market in the country, in turn driving the growth of the advanced rider assistance systems market.

Source: Statista and Mordor Intelligence Analysis

Major Players: BMW AG, Continental AG. Honda Motor Company, Ltd., Robert Bosch GmbH, Ducati Motor Holding S.p.A. among others.

Recent Developments:

• May 2018: Bosch has developed a new safety package for motorcycles, comprising adaptive cruise control, forward collision warning, and blind-spot detection. This package is built on technologies that also enable automated driving in cars.

Report Scope:

Attribute	Details
Base Year for Estimation	2017
Forecast Period	2018 – 2023
Market Representation	Revenue in USD million and CAGR from 2018 – 2023
Regions Covered	North America, Asia Pacific, Europe and Rest of the World
Report Coverage	Revenue forecast, market share analysis, and market dynamics

Read more : https://www.mordorintelligence.com/industry-reports/motorcycle-advanced-rider-assistance-system-market