Advanced Driver Assistance Systems have become increasingly prevalent on new vehicles. In fact, at least one ADAS feature is available on 92.7% of new vehicles available in the U.S. as of May 2018.1 Not only are these advanced driver assistance systems within financial reach of many new car consumers (about $1,950 for the average ADAS bundle2 ), they also have the potential to avoid or mitigate the severity of a crash. However, the terminology used to describe them varies widely and often seems to prioritize marketing over clarity. T

he lack of standardized names for automotive systems adds confusion for motorists when researching and using advanced safety systems. The intent of this paper is to create a dialog with the automotive industry, safety organizations and legislators about the need for common naming for advanced driver assistance systems.

Within this report, AAA is proposing a set of standardized technology names for use in describing advanced safety systems. AAA acknowledges that this is a dynamic environment, and that further input from stakeholders and consumer research will further refine this recommendation.

To date, automakers have devised their own branded technology names which, for example, has resulted in twenty unique names for adaptive cruise control and nineteen different names for lane keeping assistance (section 3.2) alone.

A selection of these names is shown in Figure 1. Further complicating the issue, regulatory bodies and automotive standards organizations such as NHTSA and SAE have used multiple unique names such as collision imminent braking3 and forward collision mitigation systems4 to describe automatic emergency braking (section 3.1).

ADAS Features

Figure 1: Sample of Names Advertised for Various ADAS Features

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