Connectivity, cars, and the road to monetisation
We’ve long championed the critical role of mobile in creating a secure, global, connected environment, and as it turned out, 21 EU Member States seem to agree with us! These countries (including automotive powerhouse Germany) voted against the original w-fi proposal, paving a new road for a connected car industry powered by the 5G mobile standard.
This news was celebrated by 5GAA (the 5G Automotive Association), a group of automotive, tech and telecoms companies, working together to ‘make transportation safer, greener, and more enjoyable’. Like us, 5GAA was at MWC19 Shanghai in June, where its members discussed advances in C-V2X (cellular vehicle-to-everything) technologies on a global scale.
Where does BICS feature in all of this? And how will connected transport not only be safer, greener and more enjoyable, but also present new revenue opportunities?
Why is 5G the best option for connected vehicles? Because of the volume of data and the range of services and technologies which will make up the connected car landscape. Mission-critical safety features like automated braking will need the kind of ultra-reliable low-latency connectivity that only 5G can deliver. Approaches like 5G network slicing will be needed to prioritise this kind of data traffic over less critical traffic, such as a passenger streaming a film on her mobile in the back seat.
With speeds of up to 10 times faster than 4G, and supporting around a million (vs 4,000) devices per square kilometre, 5G connectivity will underpin the autonomous cars of the future. This will bring new opportunities to vertical sectors like healthcare, insurance, retail, advertising, and banking, which will be able to harness the wealth of data collected from cars to develop, personalise and monetise new consumer services. Insurance providers for example, will be able to use data on where and how a car is being driven to create premium plans tailored to specific driving behaviour and activities, or obtain more accurate evidence for claims
Read more : https://bics.com/connectivity-cars-and-the-road-to-monetisation/