Market Drivers for Automotive HMI Evolution


As vehicles grow increasingly connected and become packed with sensors, artificial intelligence (AI)-based technologies have the potential to play a significant role in the human-machine interface (HMI). Voice-enabled smart assistants for car controls, infotainment, and more will likely become the leading HMI in the coming era of the connected car. With momentum and regulatory demand (such as Europe’s New Car Assessment Program [NCAP]) for driver and occupant monitoring, emotion recognition and gesture recognition will become more prominent elements of HMI.  With increasingly sophisticated computer vision algorithms, on-board compute power and next-generation windscreen and other displays technology, 3D Augmented Reality (AR) will increasingly become an integral component of the connected car experience.   Fast-forward several years to when humans become passengers and vehicles become moving entertainment centers in the autonomous vehicle era, and these AI-based automotive HMI technologies will prove invaluable and morph into different use cases.

Tractica’s upcoming Automotive Human-Machine Interfaces report examines the market ecosystem and conditions for AI-based automotive HMI, including global market trends, drivers, and barriers. It also explores the use cases and AI technologies related to AI-based automotive HMI and provides profiles of key industry players and market forecasts through 2025. In this blog post, we will look at some of the market trends and drivers. In a subsequent post, we will look at market barriers.

Understanding the Connected Car to Autonomous Car Spectrum

For the connected car, AI-based HMI is focused on driver controls, driver/occupant monitoring/safety, and infotainment. For Level 5 autonomous vehicles, AI-based HMI focuses on occupant monitoring and infotainment.

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